Ecosystem

Brand Assets

Our playful and friendly brand assets are crafted with love and creativity. Before you dive into creating memes that everyone will adore, please take a moment to review the guidelines available for download below to ensure your creations stay true to our spirit.

Visit Figma
Logo

The Pheasant logo, a key symbol of our brand, should always be displayed in solid black or white. No modifications or alterations of colors are allowed. Consider your space constraints and color scheme carefully, and select the version that fits your design best.

Logo in Black

Horizontal lockup

Vertical lockup

Short logo

Logo in White

Horizontal lockup

Vertical lockup

Short logo

Symbol

The choice of the Pheasant as our brand symbol reflects our mission to navigate through diverse networks with the agility and freedom of a bird soaring across the sky. The Pheasant’s spiraling tail symbolizes the continuous flow of information through our network. Its fluid, amorphous body represents our adaptable and flexible thinking. As messengers, we prioritize adaptability, constantly evolving to meet the demands of a fast-moving landscape. Our Pheasant symbolizes the omnipresence and supportiveness of our network, present wherever you want it.

Characters

Pheasant Type 1

Pheasant Type 2

Pheasant Papa

Pheasant Mama

Pheasant Brothers

Face

Create memes using the expressive faces of our Pheasant symbol. Surprise us with your creativity!

Color

Our brand color palette includes four primary colors—Nile Green, Off White, Black, and White—and four secondary colors—Parakeet Green, Anemone Pink, Citrus Yellow, and Blue Moon. Please refer to the guidelines before applying them to your design.

Primary Colors

Nile Green

#00C9A2

R0 G201 B162

Off White

#FAF9F8

R250 G249 B248

Black

#232424

R35 G36 B36

White

#FFFFFF

R255 G250 B250

Secondly Colors

Parakeet Green

#00C943

R0 G201 B67

Anemone Pink

#FFC9C9

R255 G201 B201

Citrus Yellow

#FFDE6A

R255 G222 B106

Blue Moon

#2F80ED

R47 G128 B237

Typography

Our brand typography consists of two typefaces: Work Sans and Source Sans. Work Sans, our primary font, features a fluid stroke that symbolizes the liquidity and lightness of our emblem, the pheasant. Source Sans, our secondary font, is cleaner and sleeker, making it ideal for titles and headings.

Primary Typeface

Work Sans is our primary font, used throughout our branded materials.

Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890(,.;:?!$&*)
Work Sans Regular
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890(,.;:?!$&*)
Work Sans Medium
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890(,.;:?!$&*)
Work Sans SemiBold
Secondly Typeface

Source Sans 3 is our secondary font, mainly used for long headings or titles.

Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890(,.;:?!$&*)
Source Sans Regular
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890(,.;:?!$&*)
Source Sans Semibold
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890(,.;:?!$&*)
Source Sans Bold
Check Out Brand Guidelines !
Visit Figma